Episode 26
E26 Revealing the Human Side: Harnessing the Power of 'Slice of Life' Marketing Videos
- "Sometimes, it's the smallest moments that leave the biggest impact. 'Slice of life' videos capture those moments beautifully." - Declan Oceguera
- Become a person worth watching by allowing your audience to see your life behind the scenes in order to create connection and relatability.
- Your audience wants to get to know you in a personal way, even if they never actually meet you in person. The “Slice of Life” marketing video formula allows them to see you in your natural environment doing everyday things like cooking or grocery shopping. This kind of video will start to reveal what it is that your people resonate with and as you continue to produce videos you will become more clear and confident about your area of brilliance. And that allows you to better reach and serve your ideal audience!
- Here’s how to put a Slice of Life Video together: 1. Pick a story, realization or something that inspired (or even upset) you. 2. Think through how this can relate to the needs of your audience and what is important to them. Connect the dots by making it a teachable moment. 3. Choose a Call To Action aka “CTA” that is clear and easy for your audience to complete.
- [TAKE ACTION] Do this now! Be on the lookout for a funny, awkward or unusual experience you just had and create a video using the “Slice of Life” Marketing Video Format and post it to your social media platform of choice.
Remember, if you want direct, live support from us for your TV Talk Show, then contact us today at TVTalkShowFormula.info.
Each week we will walk through an easy-to-follow, proven, plug-and-play way to get YOUR podcast done, 13 minutes at a time, in just 13 weeks.
So follow the formula each week. And welcome to the show.
MEET THE HOSTS
Declan Oceguera
International TV Producer & Talk Show Host, Visionary Media Institute Founder
Declan Oceguera is a video and TV Talk Show Host whose TV Talk Show Formula has impacted over 100,000 lives globally and gives business owners and entrepreneurs a simple way to make a positive impact while sharing their vision and services with an aligned audience. Via his flagship training program, The Authority & Visibility Accelerator, Declan shows visionary authors, coaches and course creators how to transform their life experiences into attention-getting videos that magnetize their ideal customers. Declan’s life mission is to elevate consciousness in the world and that’s why he teaches heart-centered experts how to broadcast their brilliance by hosting their own TV show. If you’d like to learn more about the TV Talk Show Formula, contact Declan today for an exploration call.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.